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AI成家电标配！调研机构体验苏宁易购首发新品

<article><section data-type="rtext"><p><em data-scene="strong">【环球网科技综合报道】</em>随着618大促全面启动，叠加多地以旧换新“省补”加力扩围，家电消费市场热度持续攀升。5月26日，苏宁易购武汉中南Pro店迎来长江证券、尚正基金、长江自营等3家投资机构的联合调研。</p><p>在武汉中南Pro店，调研人员与苏宁易购围绕国补政策承接效果、主要品类销售表现、市场消费新趋势、下沉市场开发、店面经营模式升级、618大促核心举措、原材料价格上涨传导等核心议题展开深入交流。期间，调研机构先后走进海尔、美菱等品牌专厅，现场体验智能保鲜冰箱、热泵洗干一体机等首发新品。</p><p><i class="pic-con"></p><p>苏宁易购门店相关负责人表示，2026年新一轮国补在产品范围上更加聚焦，能效标准显著提高，推动消费市场加速向绿色、智能方向升级。面对消费者结构性升级的需求，苏宁易购着力打造行业新品首发首销阵地，落地场景化体验活动，并升级“送新+拖旧”一站式换新服务，切实降低消费者换新门槛，提升体验。今年以来，苏宁易购AI智能家电的销售占比已超过55%，一级能效产品占比超过92%，成为前沿科技家电普及推广的核心阵地。</p><p>立足家电3C主场，618大促期间，苏宁易购联合超百家头部家电数码品牌推出AI“普惠升舱”***，精选超千款新品爆品，以行业标杆价格和全链路便捷服务，为消费者打造全年最佳入手窗口期。从支持AI避障的扫地机器人，到搭载全屋语音智联的智能空调、融合AI画质芯片的大屏电视，再到配备智能护理程序的AI洗烘套装、能够自动控制火候的AI微蒸烤一体机……更智能、新潮的家电产品，加速走进千家万户。</p><p><i class="pic-con"></p><p>面向近场消费需求，苏宁易购持续布局即时零售新赛道。依托完整的供应链和履约服务体系，苏宁易购通过“店仓一体”、“送装一体”等差异化竞争力，聚焦家电3C及高频生活需求，推动线下门店向数字化履约中心全面转型。消费者购买空调、电视、洗衣机等大家电，也能享受到半日内或次日内送达并完成安装的便捷体验。</p><p>今年以来，苏宁易购已接待包括长江家电、九泰基金、伍峰资本、北京顺鑫资本、兴业证券、国君资管、紫金保险等在内的多轮机构调研，成为市场观察家电消费行业新趋势的重要样本。业内人士指出，作为国补政策落地承接的核心渠道，苏宁易购通过产品、场景、服务升级，以旧换新主渠道价值不断凸显，为行业整体提档升级注入新动能。（勃潺）</p></section><img src='/image/153755-0' alt='AI成家电标配！调研机构体验苏宁易购首发新品'></div>
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